Our Values

Family owned and operated since 1964, Southern Insurance Underwriters, Inc. commits to providing reliable and competitive underwriting services to independent insurance agents throughout the Southeast.

As our organization grows, it becomes critical to explicitly define the core values from which we develop our culture, brand, and business strategies. The Alpha Code values detailed below are embedded in our culture and in every interaction and transaction that moves through our organization:


Innovate to drive growth and continuously improve everything we do. We anticipate change and respond with creative solutions.

Customer Focus

Anticipating our customer’s priorities and exceeding their needs and expectations.


Always acting through honesty, fairness and accountability.


We strive for personal, professional and profitable growth.


Committed to Heart & Mind. Enjoy and find reward in what we do.


Harmonious collaboration, synergy and motivation among our people at all levels and across all departments; moving with a greater sense of purpose and sharing responsibility for our Company’s success.

Phone: 678.498.4500
Toll Free: 800.568.1700
Fax: 678.498.4600
Southern Insurance Underwriters, Inc.
4500 Mansell Road
Alpharetta, GA 30022

©2023 Southern Insurance Underwriters, Inc